Mighty Morphin' Analysis

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fastcompany:

Ron Johnson’s 5 Key Mistakes at JC Penney, In His Own Words
Fast Company talked to former JC Penney CEO Ron Johnson three months into his new job. What he said then explains why things didn’t work out.
Here’s the full story.
But here are 5 lessons taken away from Johnson’s miscalculations:
1. JC Penney Is Not A Startup, And Therefore Can’t Behave Like One
2. Not All Business Decisions Can Rely Solely On Gut
3. JC Penney Isn’t Apple
4. Managing A Team Within A Company Requires Different Leadership Skills Than Being The CEO Of A Company
5. Behemoth Businesses Can’t Be Reinvented Overnight
What can you learn from Johnson’s JC Penny disaster?

JC Penney is not a startup, and therefore can’t act like one - now this one got me laughing!!!

I will always say that that JcPenney screwed up by ignoring their main demographic of 30+ women, people who will go shopping for their families, themselves, and have discretionary funds to do so. 

likeadsandstuff:

fastcompany:

Ron Johnson’s 5 Key Mistakes at JC Penney, In His Own Words

Fast Company talked to former JC Penney CEO Ron Johnson three months into his new job. What he said then explains why things didn’t work out.

Here’s the full story.

But here are 5 lessons taken away from Johnson’s miscalculations:

1. JC Penney Is Not A Startup, And Therefore Can’t Behave Like One

2. Not All Business Decisions Can Rely Solely On Gut

3. JC Penney Isn’t Apple

4. Managing A Team Within A Company Requires Different Leadership Skills Than Being The CEO Of A Company

5. Behemoth Businesses Can’t Be Reinvented Overnight

What can you learn from Johnson’s JC Penny disaster?

JC Penney is not a startup, and therefore can’t act like one - now this one got me laughing!!!

I will always say that that JcPenney screwed up by ignoring their main demographic of 30+ women, people who will go shopping for their families, themselves, and have discretionary funds to do so.